Thar Roxx Waiting Period: The renowned Indian SUV manufacturer Mahindra & Mahindra achieved a remarkable milestone with the launch of their most anticipated vehicle, the Mahindra Thar Roxx SUV, on August 15. The launch proved to be an extraordinary success, with the vehicle securing approximately 150,000 bookings almost immediately. This overwhelming response demonstrates the vehicle’s immense popularity in the Indian market. The new Thar was introduced with an attractive design, powerful engine specifications, and notably, a five-door configuration.
Competitive Pricing Strategy
Mahindra & Mahindra has positioned the new 5-door Thar Roxx competitively in the Indian market with a starting ex-showroom price of ₹12.99 lakhs. This strategic pricing has played a crucial role in attracting the massive customer interest witnessed during the launch period.
Record-Breaking Booking Numbers
The launch day statistics paint a picture of unprecedented demand – within just one hour of opening bookings, the Thar Roxx received over 176,000 reservations from Indian customers. This remarkable achievement not only showcases the vehicle’s popularity but has also led to significant implications for delivery timelines.
Current Waiting Period Analysis
The extensive booking numbers have resulted in an extraordinarily long waiting period for new customers. According to recent reports, customers who book the Thar Roxx now or in early 2024 might have to wait until 2026 for delivery of certain variants. This extended waiting period is primarily due to the massive gap between supply capabilities and demand.
Production Capacity and Delivery Challenges
The current situation can be attributed to Mahindra’s production capacity constraints:
Monthly Production Capacity: Approximately 20,000 units
Total Pending Bookings: Over 150,000 units
Supply-Demand Gap: Significant backlog requiring extended production time
Variant-Specific Waiting Periods
The waiting period varies significantly depending on the chosen variant:
1. Most Accessible Variants:
AX5
AX7L
MX5
These variants are currently seeing higher production and delivery rates.
2. Other Variants:
Customers opting for variants other than those mentioned above might experience even longer waiting periods, potentially extending beyond the estimated 2026 delivery timeline.
Important Considerations for Potential Buyers
For customers planning to book the Thar Roxx, several factors should be considered:
The 2026 delivery timeline is an estimation with approximately 90% probability
Waiting periods may vary based on the chosen variant
Production priorities may affect delivery schedules
Regional variations in delivery timelines might exist
Growing Popularity and Market Impact
The Thar Roxx’s popularity continues to increase in the Indian market, which has led to:
Steadily increasing waiting periods
Enhanced brand value for Mahindra
Growing demand in the premium SUV segment
Potential impact on competitive pricing in the segment
The Mahindra Thar Roxx has clearly struck a chord with Indian consumers, as evidenced by its record-breaking booking numbers. However, potential buyers should carefully consider the extended waiting period before making a purchase decision. The current situation highlights both the vehicle’s success and the challenges manufacturers face in meeting such overwhelming demand. While the waiting period might be deterrent for some, the sustained interest in the vehicle suggests that customers believe the wait is worthwhile for Mahindra’s latest offering in the SUV segment.
